Press

Precor, a leading provider of commercial fitness solutions, has announced a strategic partnership with Wellness USA, a pioneer in red and infrared light therapy technologies. This collaboration marks Precor's entry into the wellness market, offering innovative red light therapy pods, saunas, beds, and lounges to its global customer base. The partnership aims to enhance the availability and support of Wellness USA's products in new markets and for existing customers.

Under this agreement, Precor will serve as the exclusive distributor for Wellness USA's commercial product lines in North America and a non-exclusive distributor in select global markets. By leveraging Precor's extensive sales, service, and distribution network across over 100 countries, Wellness USA's advanced wellness and recovery solutions will reach fitness facilities, hotels, spas, boutiques, and other commercial venues seeking to expand their wellness offerings.

Wellness USA's product lineup includes dry pods, wet pods, saunas, and beds that utilize advanced red and infrared light therapy. These products offer a myriad of benefits, such as reducing inflammation, enhancing skin health, improving mood, promoting hair growth, supporting weight loss, and boosting brain health.

Dustin Grosz, CEO of Precor, stated: “By partnering with Wellness USA, a world leader in red light therapy and holistic wellness technologies, Precor is expanding its product offering to satisfy this growing customer interest. Not only can our customers purchase the premium Precor products that inspire fitness results, but they now have exclusive access to the best commercial wellness products on the market.”

Sharing in this excitement, Pat Regan, CEO of Wellness USA, commented: “We are thrilled to partner with Precor to expand its suite of innovative product offerings for customers. Together, we will continue pioneering health, fitness and recovery solutions through our best-in-class technology and steadfast commitment to whole-body wellness.”

About Precor

Headquartered in Woodinville, WA, Precor has been a pioneer in delivering fitness experiences for commercial customers and exercisers for over 40 years. Trusted by thousands of fitness facilities across more than 100 countries, Precor provides a broad range of products and services, including cardio, strength, functional fitness, group training, and connected solutions.

For more information, visit www.precor.com.

About Wellness USA

Wellness USA is a global leader in red and infrared light therapy and holistic wellness technologies, with 35 years of experience in the industry. The company offers an extensive range of innovative products—including dry pods, wet pods, saunas, beds, and lounges—designed to enhance wellness, support recovery, and promote relaxation through advanced bio-stacking technologies.

For more information, visit www.wellness-usa.com.

Precor®, a leading provider of commercial fitness solutions, has announced a strategic global distribution agreement with SPIA Cycling Inc., the new owner of Stages Cycling™, renowned for its commercial indoor cycles, power meters, and cycle computers. This partnership aims to enhance the availability and support of Stages Cycling products in new markets and for existing customers.

Under this agreement, Precor will serve as the North American distributor for Stages Cycling's commercial product lines, with distribution rights expanding to additional regions worldwide in the coming months. By leveraging Precor's extensive sales, service, and distribution network across over 100 countries, Stages Cycling products will reach commercial clubs, hospitality venues, educational institutions, multi-family residential complexes, corporate wellness centers, country clubs and other commercial facilities.

Stages Cycling's product lineup includes the Stages SC3, favored by the world’s leading fitness operators, and the SC2, the top-selling bike in the global boutique cycling sector. Additionally, Stages Studio offers cloud-based advanced data analysis, group display, and engaging indoor cycling experiences.

Dustin Grosz, CEO of Precor, stated, “Stages Cycling is a global leader in the cycling industry, with products trusted by professional cyclists and indoor cycling studios worldwide. We are excited to bring their innovative cycling products to our customers who seek best-in-class equipment backed by reliable service and support.”

Paddy Murray, VP of Global Sales and Marketing at SPIA Cycling, added, “We are delighted to partner with Precor, a company that shares our commitment to innovation, quality, and customer service. This agreement will enable us to better support our existing customers and markets while providing exceptional service and support, ultimately helping us grow our market share.”

About Precor

Headquartered in Woodinville, WA, Precor has been a pioneer in delivering fitness experiences for commercial customers and exercisers for over 40 years. Trusted by thousands of fitness facilities across more than 100 countries, Precor provides a broad range of products and services, including cardio, strength, functional fitness, group training, and connected solutions.

For more information, visit www.precor.com.

About SPIA Cycling Inc.

SPIA Cycling Inc. is a wholly owned subsidiary of the Giant Group Taiwan and acquired the Stages Cycling brand in September 2024. Stages Cycling, with offices in Boulder, CO, launched the Stages Power Meter in 2012, quickly establishing a strong presence in the power measurement market. In 2015, Stages expanded into the commercial fitness sector with the SC Bike series, featuring innovative designs aimed at enhancing rider experience and durability. The SC Series bikes have become the category leader for indoor cycling studios. For more information, visit www.stagescycling.com.

Precor, a manufacturer and supplier of fitness equipment for the world’s best commercial facilities, and David Lloyd Clubs, have reached an agreement to supply a number of its Clubs in the operator’s portfolio.

David Lloyd Clubs is Europe’s leading premium health and wellness group, operating 133 clubs in total (104 clubs in the UK and a further 29 clubs across mainland Europe), with over 750,000 members and more than 11,500 team members, its Clubs offer state-of-the-art gyms, heated indoor and outdoor pools, top-class racquet facilities, well-equipped group exercise studios, luxurious spas, kids club facilities and crèches.

The Precor and David Lloyd Clubs brands are synonymous with quality and creating premium wellness experiences. At their Clubs, members can enjoy welcoming surroundings including inviting spaces to work, relax and socialize, and now this includes plans for Precor equipment in many of their gyms. Successful installations have already taken place at various sites including Northwood, Glasgow West End, Edinburgh Newhaven and Kingston, with further planned in the coming months.

Precor will supply a full range of strength, functional and cardio equipment, including the state-of-the-art P84/P94 touchscreen consoles with EGYM integration, and innovative glute training products from the Glutebuilder Plate Loaded line.

Unrivalled fitness destinations for the whole community

Simon Overing, UK Sales Leader, says: “David Lloyd Clubs continually innovate to offer the best products and services for families and individuals. Innovation and market-leading, quality equipment is what Precor prides itself on. Precor products are designed with the exerciser front of mind with unique features such as the Lost Item Slide on the StairClimber, to patented Integrated Footplant® Technology on our treadmills, so every run, walk or jog is tailored to the individual’s step. It doesn’t stop there - we are growing the Precor strength portfolio including brand new glute training solutions, designed in partnership with Glutebuilder with precision biomechanics for optimum paths of motion to get the best out of each workout.

Precor and David Lloyd Clubs share a joint goal to make a positive impact on the communities and environments in which they operate. Precor equipment is perfect for this as every gym user can find the best experience for their body type and goals. I am excited to see where this partnership will take us.”

Lucy Day, Head of Gym and Sports at David Lloyd Clubs, says: “Precor is a brand that is well-known for creating quality commercial fitness equipment. We are happy to have partnered with a brand that shares our values and has helped us deliver premium health and fitness experiences to our members. We’ve received great feedback from our members and the David Lloyd Clubs team.”

As well as supplying industry leading products, Precor has worked with David Lloyd Clubs to generate high-end renderings for each new installation and is creating marketing content to support operators and members in Club. This will all be overseen by the new Precor Strategic Account Manager, Amy Walls.

Precor, a global leader in providing premier fitness solutions, is excited to announce that it has been awarded a Sourcewell cooperative purchasing contract. This contract, valid through 2028, provides Universities, High Schools, Parks and Recreation Departments, and Police and Fire Departments across North America with easier access to Precor’s broad range of products, including cardio, strength, functional training, and connected fitness solutions. Through this partnership, agencies can bypass lengthy procurement procedures and directly access Precor’s high-quality fitness solutions via a Sourcewell-vetted contract, simplifying the purchasing process.

Sourcewell, a trusted governmental organization since 1978, operates a cooperative purchasing program that connects over 50,000 participating agencies with pre-negotiated contracts. This program streamlines procurement processes, offering significant cost savings and efficiency for public sector and non-profit entities.

Receiving this Sourcewell contract involved a thorough request for proposal (RFP) process, where Precor ensured compliance with local procurement requirements while showcasing its commitment to delivering exceptional value.

"Precor has had tremendous success leveraging co-operative purchasing contracts like Sourcewell. These contracts make purchasing fitness equipment in Universities, High Schools, Parks & Rec, and Police/Fire Departments very easy," said Dave Elton, Education Market Manager for North America at Precor. "We’re excited to continue providing these organizations with fitness solutions that meet their needs."

Sourcewell also expressed enthusiasm for the partnership. "We proudly recognize our newly awarded suppliers in the Fitness Equipment & Related Accessories and Services category. Their dedication ensures that our 50,000+ participating agencies have the opportunity to obtain essential fitness equipment for their communities," said Tonya Spens, Senior Supplier Development Executive at Sourcewell. "This commitment delivers exceptional value to our members, aligning with Sourcewell’s mission to provide leading solutions that foster community success."

For more information on how your agency can use Precor’s Sourcewell contract,
visit sourcewell-mn.gov.

Precor, a global leader in providing premier fitness solutions, is pleased to announce WANNADREAM as its exclusive distributor for the French market. This partnership, effective immediately, strengthens Precor’s presence, product availability and ownership experience in the region.

Enhanced Market Reach and Local Support: WANNADREAM's established presence and robust operational framework in France will enable Precor to effectively cater to the demands of the fitness industry. This approach ensures a sustained presence in the region, reinforcing our commitment to both new and existing customers.

Strategic Alignment and Brand Synergy: Aligning with WANNADREAM, known for its innovative functional and sport facilities, leverages the strengths of both brands to significantly enhance market penetration and customer satisfaction in the French fitness landscape.

Omar Lamrabet, EMEA Business Manager at Precor, comments, "We are thrilled to start a new partnership with WANNADREAM. Precor is committed to exceeding our customers’ needs and we can now take this commitment to the next level. The timing of our partnership is perfect as Erwann and I look forward to connecting with our customers and showing our latest innovations at the FITEX event in October.”

Erwann Adam, WANNADREAM’s President and Founder states, "We are excited to announce our promising new partnership with Precor, a brand renowned for innovation and excellence in the fitness industry. As the exclusive distributor of Precor, WANNADREAM sees this as an opportunity to continue our growth by offering a premium range of cardio and strength equipment. We are confident that we can provide the best solutions for all professional fitness and wellness establishments."

In this new relationship, WANNADREAM will directly represent Precor in France.

About WANNADREAM:

WANNADREAM, a specialist and expert in the creation of functional and sports facilities, offers customers a comprehensive 360° solution and personalized service. With a focus on innovative and sustainable solutions, WANNADREAM has established itself as a leader in the French recreational sector, providing comprehensive support and services that enhance the user experience in various fitness and wellness environments. For more information, visit WANNADREAM's website.

About Precor: Headquartered in Woodinville, WA, Precor has been a pioneer in delivering fitness experiences for commercial customers and exercisers for over 40 years. Precor serves more than 100 countries worldwide with a broad range of products and services across cardio, strength, functional fitness, group training, and connected solutions. For more information, visit www.precor.com.

Grupo Multi, recognized for its diversification and innovation, announces the expansion of its portfolio in the fitness market with the inclusion of the internationally renowned brand Precor.

“This expansion solidifies Grupo Multi’s strategic position as a leading player in the sector, complementing our already successful Wellness brand and establishing a comprehensive one-stop shop for fitness solutions across all market segments,” says André Poroger, VP of Products at Grupo Multi.

Recognized as one of the leading fitness equipment brands in the world, Precor arrives in Brazil through Grupo Multi, with an exclusive distribution contract. The official launch will be held at Fitness Brazil in the second half of 2024. "The partnership with Precor is a significant step for our company. We will import and distribute their products with a robust sales force and exceptional after-sales service, ensuring the satisfaction and loyalty of our customers," says Poroger.

Precor is known for its excellence in quality and innovation in cardio, strength and connected fitness equipment, serving the B2B market with solutions ranging from gyms to hospitality to university environments. This partnership reinforces Grupo Multi's commitment to offering high-performance and durable products, expanding its reach and strengthening its position in the market.

The Wellness brand, already consolidated in the fitness market as a cost-effective and low-cost option, continues to serve a specific niche of consumers seeking quality with a more affordable investment.

“There is no internal competition between our brands, as each one serves a different audience and price segment. While Wellness focuses on national and affordable products, Precor caters to a premium segment, providing a complete and diversified offering for our customers,” emphasizes Poroger.

With the addition of Precor to the portfolio, Grupo Multi reinforces its position as a one-stop shop for fitness solutions. The company offers everything from low-cost to high-tech equipment, purchase financing, after-sales, and technical support solutions, ensuring that customers find everything they need in one place.

Check out all Precor and Wellness products at: www.wellness.com.br

About Precor

Precor, a wholly owned subsidiary of Peloton and headquartered in Woodinville, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, and connected fitness solutions. Precor segments include commercial clubs/facilities and the verticals of hospitality, multi-family housing, corporate, and education. For more information, visit www.Precor.com.

About Grupo Multi

Grupo Multi was founded in 1987 and continues to grow, expanding its market and building lasting partnerships with its employees, consumers, customers and investors. The group is always in tune with the market, is democratic, humane, and has as one of its main pillars making people's lives easier through technology. Fearless and versatile, it constantly reinvents itself in search of new opportunities. This led Grupo Multi to reach a revenue of 6.4 billion in 2021 and reach a place among the 200 largest companies in the country. Operating in more than 14 categories, it has 2 factories in Brazil, a laboratory in China, more than 5 thousand items in its portfolio appearing in more than 30 thousand points of sale and in more than 90 marketplaces. For more information, visit our official channels: Website, LinkedIn, Facebook, Instagram and YouTube.

Precor and Etenon Fitness have entered a strategic business partnership to expand Precor’s presence across all customer segments in the region. The partnership is effective from July 1, 2024.

In this new relationship, Etenon will directly represent Precor in Iberia, with responsibility for sales, marketing, installation, service and warehousing. Precor will maintain its local office for essential business functions. This decision brings numerous benefits for Precor customers:

Enhanced Capabilities and Services: Etenon brings a wealth of capabilities, including financing options, comprehensive marketing support, and a dedicated team for service and tender submissions. This means Precor equipment will receive the best possible support and promotion.

Sustained Local Presence: By having both an office presence and a distributor presence, we demonstrate our commitment to the region and ensure we maintain direct engagement with our valued clients and partners. This structure allows us to continue providing localized support.

Distributor’s Market Presence and Brand Synergy: By aligning with a distributor with a strong reputation and over 25 years in the market, we leverage the synergies of our brands. This partnership will significantly bolster our reach and impact in the Iberian market.

In the coming weeks, Precor will be in contact with current customers to discuss the positive transition that is taking place.

Omar Lamrabet, Precor EMEA Business Manager, says: “This strategic move, opens new avenues for collaboration and growth allowing for a sustained Market presence, focus on our customers and an enhanced service offering, while continuing to innovate and expand our own capabilities internally. I am honored to be leading the team during this transition and look forward to a successful partnership.”

Etenon Fitness is the largest distributor of professional fitness equipment in Spain. It specializes in the fitness and wellness sector with more than 25 years of experience in the market. Etenon's focus is to offer the highest quality equipment, with specialist knowledge in the strength category, and customers spanning across the entire commercial fitness industry.

Rafael Rodriguez Gallardo, Etenon Fitness General Manager says: “We are thrilled to partner with Precor, a brand synonymous with innovation and excellence in the fitness industry. This collaboration allows us to elevate our product offerings and provide our customers with unparalleled quality and service. Together, we aim to set new benchmarks in the Iberian fitness market and deliver exceptional value to our clients. We look forward to a prosperous relationship that will drive mutual growth and success.”

Woodinville, WA - Precor, trusted fitness solution provider to more than 14,000 global facilities, is thrilled to announce its exclusive partnership with Glutebuilder, a trailblazer in innovative and biomechanically focused designs, to introduce an all-new line of patent-pending glute training products. This collaboration combines the visionary motion design of Arturo García López, Founder, and CEO of Glutebuilder, with Precor's renowned excellence in design engineering, quality manufacturing, and exceptional service.

Launching in 2024, the Precor Glutebuilder Line features six cutting-edge products specifically tailored for glute training. Arturo García López is the principal inventor and designer of these revolutionary new products and Precor is the exclusive global distributor.

Dustin Grosz, CEO of Precor, offered his enthusiasm about the partnership, stating, "We recognize the surging popularity of glute training worldwide, and the innovations within the new Precor Glutebuilder Line offer novel ways to engage and attract new fitness enthusiasts. We are delighted to partner with this esteemed brand and leverage Arturo's groundbreaking developments."

This line sets new benchmarks in the plate-loaded glute equipment category. With unique and unparalleled biomechanics, these Glutebuilder machines offer exceptional adjustability, setting a new standard for glute training in the fitness industry. This comprehensive product portfolio caters to the needs of both trainers and exercisers, providing one of the most effective solutions for glute training available.

Arturo shared his excitement about the collaboration, remarking, "I am thrilled to collaborate with Precor in developing and launching this inventive new product line. Precor has a proven reputation for product design, manufacturing excellence, and exceptional support that makes this alliance ideal for introducing our state-of-the-art innovations to operators worldwide."

The unveiling of these revolutionary products is scheduled to take place at the IHRSA show in March in Los Angeles, California, USA and the FIBO show in April in Cologne, Germany.

For more information about the Precor Glutebuilder Line, visit www.Precor.com/Strength/Glutebuilder.

About Glutebuilder

Founded in 2012, Glutebuilder is a pioneer in visionary motion design and trainer education. With a scientific approach combined with practical training and design expertise, Glutebuilder develops unique equipment and training methods to help athletes of all levels achieve safe and effective results.

About Arturo García López, Founder and CEO of Glutebuilder

Arturo García Lopez, a competitive amateur athlete from Spain, brings a wealth of experience in training, sports science, and biomechanics. With a bachelor's degree in Sports Science from the University of Granada and a master's degree in Exercise and Health from the University of Madrid, Arturo has served as a trainer and coach for 17 years. He previously held the position of Director of Research & Education at Gym80 and holds numerous patents for his visionary strength training products.

About Precor

Precor, a wholly owned subsidiary of Peloton and headquartered in Woodinville, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, and connected fitness solutions. Precor segments include commercial clubs/facilities and the verticals of hospitality, multi-family housing, corporate, and education. For more information, visit www.Precor.com.

Precor, the pioneer of connected commercial fitness equipment and EGYM, the global fitness technology and corporate health innovation leader, continue to pave the way with their latest integration on the third generation of Precor cardio consoles.

Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 14,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor connected fitness cardio products.

This remarkable milestone has set the stage for the evolution of the next generation of connected fitness solutions, in partnership with EGYM and redefining standards in performance, fitness, and entertainment.

EGYM's Smart Cardio ecosystem

EGYM has integrated directly with Precor P82 and P62 touchscreen cardio consoles since 2017, including cardio tests, training programs, on-screen gamification, and more. Now members can extend the immersive EGYM Experience through the all-new Smart Cardio integration on the latest generation of Precor P94 and p84 touchscreen consoles.

Launching soon, Smart Cardio brings together EGYM’s advanced fitness software with Precor’s lightning-fast technology, innovative modular design, and a best-in-class media experience, including a wide range of workouts to keep exercisers motivated and engaged. Operators will benefit from an industry-changing cardio experience, designed to supercharge their business and member’s workouts.

“Precor is excited to continue our partnership with EGYM on our latest line of connected consoles. We believe that operators should have the flexibility to choose the partners that work best for their business and EGYM has proven to be a leader in innovative connected solutions that improve the experience on Precor connected fitness equipment, and help operators engage with their members throughout the facility.” – Dustin Grosz, Precor CEO.

“EGYM is honored to have a longstanding collaboration with Precor, an innovator in the field, and we eagerly anticipate advancing our joint innovative efforts with our esteemed colleagues at Precor for the benefit of fitness facilities around the globe.” – Philipp Roesch-Schlanderer, EGYM CEO.

Visit Precor at IHRSA 2024, stand 1330, and FIBO 2024, stand 6B81, to see many more connected fitness, strength, and functional training updates from Precor.

For more information on Precor’s connected fitness solutions, visit www.precor.com/partners/egym.

About EGYM GmbH

EGYM is a global fitness technology leader providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party hard- and software. EGYM enables gym owners and operators to leverage a fitness technology ecosystem that delivers a fully connected workout experience for exercisers and drives measurable business and health outcomes on and off the fitness floor.

EGYM's global headquarters are in Munich, Germany, with additional offices across Europe, and North American offices in Denver, Colorado.

About Precor

Precor, a wholly owned subsidiary of Peloton and headquartered in Woodinville, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, and connected fitness solutions. Precor segments include commercial clubs/facilities and the verticals of hospitality, multi-family housing, corporate, and education. For more information, visit www.Precor.com.

For further information and images please contact: marketing@precor.com.

Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.

"We are thrilled to announce the launch of this new product line in partnership with BeaverFit," shared Adam Hubbard, Precor director of product and marketing. "BeaverFit's extensive experience in developing purpose-built, functional training equipment that withstands the toughest environments, combined with their expertise in premium design and manufacturing, made them a perfect fit for Precor. They have been exceptional partners throughout the development process, and we are excited to introduce these new products to our customers this spring."

For Precor, this new line brings together the quality, performance, and innovation that customers have always trusted, with the proven reliability and rugged designs of BeaverFit. This powerful combination creates a solution for customers that will meet the rapidly evolving strength and functional training needs of modern fitness facilities.

“We couldn’t be more excited about this partnership with the Precor team,” echoed Nick Vay, VP of commercial sales, BeaverFit. “The synergy between our brands is remarkable, and we deeply appreciate the chance to provide our world-class functional training solutions to support their outstanding team and customers across the globe."

Originating from a family-owned steel fabrication business in the U.K., BeaverFit gained prominence in the early 2010s by supplying custom-outfitted container gyms to military organizations. With rapid expansion into commercial fitness, BeaverFit now empowers individuals worldwide to achieve their fitness goals with versatile training solutions.

This partnership introduces an impressive selection of more than 10 product options to Precor’s catalog, showcasing space-efficient functional training solutions with integrated storage. These solutions are meticulously designed to create purpose-built zones for functional exercises, ensuring that other strength areas remain open for primary lifts.

• Fitness Post: The most compact of the new offerings offers training and storage capabilities for a single user in small spaces.
• Bay Unit: This solution raises the bar with multiple functional training modalities in a single- or multiple-unit station, with various exercise and integrated storage configurations available.
• Bridge Unit: Featuring a 15-foot span of monkey bars to connect storage and exercise stations, this multi-user, multi-modality training station also provides neatly integrated organization for all accessories.

These solutions will be available throughout the U.S and internationally in select countries. Each product goes beyond spec with industry leading steel, in keeping with BeaverFit’s core promise to use only the highest quality materials sourced and manufactured in America and Britain.

"At the core of our company is our commitment to domestic sourcing and manufacturing, a cornerstone that guarantees the quality and reliability of our products. This pledge extends to our partners, ensuring their satisfaction,” Vay said. “Teaming up with Precor fills us with excitement as we embark on a journey to introduce our superior training solutions to a global audience.”

For more information on the newest line of Precor offerings powered by BeaverFit, visit www.precor.com/strength/functional-training.

About Precor

Precor, a wholly owned subsidiary of Peloton and headquartered in Woodinville, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, and connected fitness solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-Family Housing, Corporate, and Education. For more information, visit www.Precor.com.

About BeaverFit

BeaverFit is a global leader in world-class indoor, outdoor, and mobile training solutions to empower individuals to achieve their mission however they train, wherever they train. As the trusted partner in creating training capabilities, BeaverFit supports all branches of the U.S. military, NATO forces, universities, fitness clubs and Fortune 500 companies with American- and British-made equipment and accessories. With in-house design engineers and manufacturing, BeaverFit takes on the challenge of creating custom, turnkey equipment solutions that meet the specific space, needs and training requirements of partners. For more information, visit www.beaverfitusa.com.

Premium fitness equipment manufacturer and supplier, Precor, has made a series of appointments to its executive team, including a new UK Sales Leader.

Following the appointment of Dustin Grosz as Chief Executive Officer and Frank O’Rourke as Senior Vice President of Global Sales earlier this year, the leading fitness equipment supplier has now appointed Simon Overing as its new UK Sales Leader.

A seasoned industry professional, Simon began his fitness career as a PT in the armed forces. He has a wide range of UK/EMEA sales leadership experience spanning 23 years. Based in Nottinghamshire, Simon is ideally located in the heart of the country to lead the Precor UK sales team.

He says: “I was excited by the chance to work with one of world’s leading brands; a product of this quality was too big to say no to – it’s an awesome opportunity! We are directly responsible for our own destiny and are super clear on what we are trying to achieve and how. For me, that’s making sure our customers know we’re here to support them and ensuring our actions speak louder than words. People, whether that’s customers, staff or Partners, are what the business is all about and we must prioritise them with our time, empathy and integrity; that’s where success comes from.”

In his most recent role prior to joining Precor, Simon developed and executed sales and marketing plans to increase sales and market share throughout Asia, Europe, the Middle East and Latin America.

A fully fledged global team

Thanks to further appointments, Precor now has an all-new global executive team. Dustin Grosz has more than 30 years of experience in the industry and brings a deep knowledge of fitness and wellness alongside a proven track record of leading companies through transformational growth.

Frank O’Rourke joined Precor to lead company engagement with customers and grow Precor’s sales and distribution relationships across multiple geographies. He brings three decades of industry experience from senior leadership and sales management positions at Core Health & Fitness and Nautilus, Inc.

Kelsey Hennessy, an experienced HR professional, joins as Global Head of Human Resources while Mitchell Pavao has been appointed Vice President of Global Technology. Hennessy, most recently a Senior People Business Partner with Peloton, will support Precor by establishing best people practices during this period of growth and transformation. Pavao has contributed expertise to the Precor team for the past two years in his role as Senior Director, M&A Technology at Peloton. He has previously held Head of Technology positions at Myspace, SpinMedia and Leaf Group.

Jon Sullivan joins the team as Chief Financial Officer, having worked for eight years at Amazon, supporting Amazon Web Services and the Prime Video business. Dave Mendenall joins as Senior Vice President of Global Operations and Supply Chain, coming to Precor with more than 20 years’ experience in the fitness and technology industries.

“These appointments mark an important milestone, signalling the next chapter for Precor,” says Simon. “Precor is back to doing what it does best, producing reliable commercial fitness equipment and delivering on our customers' needs through a full-service hands-on consultative partnership approach.”

For further information and images, please contact:

Wendy Golledge at Big Fish Public Relations

• Tel: 07921 319517
• Email: wendy@bigfishpublicrelations.co.uk

About Precor Precor, a wholly owned subsidiary of Peloton and headquartered in Greater Seattle, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, group training and connected solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-family Housing, Corporate and Education. For more information visit www.precor.com

Precor is proud to work with our new distributor, M-Fitness, to provide its distribution partner best-in-class cardio, strength, and connected fitness solutions across the Benelux region.

This new strategic partnership will ensure Precor remains strong, responsive, efficient, and streamlined in its operations across Belgium, Netherlands, and Luxembourg; the specific local knowledge and experience of the team behind M-Fitness will help Precor continue to deliver top-tier service to its customers across the Benelux region.

Sven Colonne, M-Fitness Director, details: “Adding Precor to our portfolio is a dream come true. Not only are we adding a market-leading brand whose quality and reliability is second to none, but it’s a perfect match for our existing customers and the current Precor customer base. In a time where clubs must reinvent themselves and new concepts are being created every day, M-Fitness is the right partner for Benelux fitness operators through our experienced team of professionals who will ensure the best possible service and support, from first inquiry, through installation of the product, and after the sale.”

Frank O’Rourke, Precor Senior Vice President Global Sales, shares: “We are motivated by our new strategic partnership with M-Fitness across the Benelux region. The M-Fitness team comes with a wealth of industry knowledge and is excellent in their support and service of their customers. With this partnership, we’re confident that our Precor customers - existing and future - will have a positive experience that will cascade across communication, delivery, and service to create a long-term partnership.”

M-Fitness will directly represent the Precor brand and products throughout the Benelux region, including taking on responsibility for sales, installation, service, and warehousing. Precor remains committed to these markets, and its commercial teams, logistics and marketing department will collaborate with M-Fitness to ensure Benelux operator partners receive optimal equipment, service, and support.

About Precor Precor, a wholly owned subsidiary of Peloton and headquartered in the Greater Seattle area of Washington State in the United States, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, and connected solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-family Housing, Corporate, and Education. For more information, visit www.precor.com.

About M-Fitness Founded in 1995 and headquartered in Utrecht, Netherlands, M-Fitness has more than 20 years’ experience in the fitness market. M-Fitness uses their years of experience, broad market knowledge, and strong fitness concepts to help fitness operators make the right choices in fitness equipment that is supported by innovative concepts and independent selection of the latest fitness equipment. All with the overall goal of helping operators move to the next level.